Smiling Rocks is a lab-grown diamond jewelry brand with the aim of building a chain of smiles through sustainable luxury. It is a premium lab-grown diamond luxury brand based in New York. The co-founders' dream is to refashion the industry by offering stunning luxury designs and collections as a means of making the world a better place. It is working on a philanthropic business where 3% of its distribution cost on jewelry and 1% of its loose diamond business goes to 4 different charity sectors, Animal/Wildlife Protection, Medical Support, Education Support and Environmental Protection. It has received the Butterfly Mark certification for its sustainability journey and is a member of 1% for the Planet.
